Building a community is a lot like starting a family. If you want to go about it the right way, you have to make sure that you have all of the necessary resources and support and a deep level of passion for the subject that you are building the community around. It takes an incredible amount of love, dedication and patience mixed with strategy, flexibility and self-awareness to be successful.
On the Community Building panel that I was fortunate to be a part of at New Media Expo, Amy Vernon, Jessica Northey, Linda Bernstein and I some great discussions about what it takes to build a community. The first question was our number one tip for building community.
Next, we discussed specific social media platforms and how to find your audience on specific platforms. One of the themes that was threaded throughout the conversation was the importance of knowing who you are, what you bring to the table and how can your message (the community message) benefit your target audience.
Success in community building comes from following your passion and allowing others to shine within the community. Help others help themselves in your community. It’s not about building a community of people who love and admire you, successful communities are places where participants can meet other like-minded folks while finding information, entertainment, connections and/or resources.
Once you have a clear idea about who you are, what your passions are and how they will benefit the community you are building, it’s time to get clear on your limitations while being strategically organized. As with anything in business, the more you can create a plan and stick to it, the easier it will be to track your progress.
Have you found a blog or social media community that provides an exceptional experience for participants? What made that experience amazing for you?