A few days ago, I saw the following post on Facebook:
Take this quiz:
1. Name the five wealthiest people in the world.
2. Name the last five Heisman trophy winners.
3. Name the last five winners of the Miss America contest.
4. Name ten people who have won the Nobel or Pulitzer Prize.
5. Name the last half dozen Academy Award winners for best actor actress.
6. Name the last decade’s worth of World Series winners.
How did you do?
The point is, none of us remember the headliners of yesterday. These are
no second-rate achievers. They are the best in their fields.
But the applause dies. Awards tarnish. Achievements are forgotten.
Accolades and certificates are buried with their owners.
Here’s another quiz. See how you do on this one:
1. List a few teachers who aided your journey through school.
2. Name three friends who have helped you through a difficult time.
3. Name five people who have taught you something worthwhile.
4. Think of a few people who have made you feel, appreciated and special.
5. Think of five people you enjoy spending time with.
6. Name half a dozen heroes whose stories have inspired you. Easier?
The lesson: The people who make a difference in your life are not the ones with the most credentials, the most money, or the most awards. They are the ones that care.
When you are using social networking as a way to connect with potential clients, partners and friends, are you engaging in a way that speaks to the soul of the individual or are you speaking to the masses?
One of the biggest takeaways I extracted from this message and from the quote above is that if we want to be heard and remembered by anyone on social media, whether we are operating as a business or an individual, we need to speak to the person. Our stories must matter to them on a personal level. What matters to you on a personal level? Your first best friend or the first video to hit a million views in a minute on YouTube? One might be interesting for the moment, but the other is what memories are made of.
Have you seen businesses that are doing a great job of connecting to the person on social media? What does their engagement look like on Twitter or Facebook? Do you look forward to leaving comments, posting photos or sharing your thoughts with them? Is it because they are connecting to you on a deep level? Let’s discuss in the comments!