Behind the Scenes of a Product Launch: Houston, We Have a Launch Problem!

Whenever anyone launches a product, they always want you to see how PERFECT things are, so you buy what they are selling and so that you can be perfect, just like them…


There is no such thing as perfect and when you are launching a new product, this becomes very CLEAR!  But, what I want to do is show you what it is really like to launch a product.  The first step for me was to listen to what my customers (and potential clients who weren’t buying) wanted.  They wanted something that I wasn’t offering YET. Hint: when this happens, it means you need to pay attention and take action!

So, after a lot of strategizing, schedulizing (I just made up that word, like it?) , team meetings, partner meetings, phone calls, writing, filming, editing, and just plain ACTION TAKING… the launch week is upon us and things are happening.  And as prepared as one can be… things will always come up that you didn’t plan for.

Sometimes the things we think are problems actually turn out to be BLESSINGS!  You’ll have to watch this video to find out why…

You’ll also want to watch this video to find out what problem popped up for me (BTW, I will share more challenges in a video tomorrow)  and more importantly THE BEST way you can deal with ANY issues that come up during your next launch.

Have you ever had a product launch nightmare that you overcame or that stumped you?

Please share your insights with us in the comments.

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  1. This is great advice for Every “non-optimum” situation in life ~ especially for moms.

    Utterly delighted to meet you, MamaBritt ~ especially since you’re also a Sandy Grason alumn.

    All the best for your launch.
    the goddess known as Jacqui

  2. When we get flustered or things go awry, it’s sometimes hard to see the light at the end of the tunnel. I think it’s because we may be too “close” to the problem at hand – “Can’t see the forest for the trees” syndrome.

    These are times when I like to turn to someone else to get their perspective on the problem at hand. And it usually works like magic! A fresh pair of eyes – someone who’s on the outside looking in – can bring an immediate resolve.

    Gotta love those friends! :)


  3. Anonymous says:

    Great point, Melanie. It is so true that when we are in the thick of it, we often find it hard to see a solution. This is EXACTLY why it is so important to always have a strong support system. Love it! Thanks! :)

  4. Anonymous says:

    Thanks Jacqui! It is a pleasure to meet you! And thanks so much for your support and feedback. Thanks for stopping by ;) Please come back again any time.

  5. I couldn’t agree with you more, Britt. Especially in online marketing as a solo professional, we need to always be mindful that we cannot build a business alone. No way – no how. Without a support system, we’re toast!

    Anxious and excited to experience “Big Picture Mom”. :)

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