Behind the Scenes of a Product Launch: Houston, We Have a Launch Problem!

Whenever anyone launches a product, they always want you to see how PERFECT things are, so you buy what they are selling and so that you can be perfect, just like them…


There is no such thing as perfect and when you are launching a new product, this becomes very CLEAR!  But, what I want to do is show you what it is really like to launch a product.  The first step for me was to listen to what my customers (and potential clients who weren’t buying) wanted.  They wanted something that I wasn’t offering YET. Hint: when this happens, it means you need to pay attention and take action!

So, after a lot of strategizing, schedulizing (I just made up that word, like it?) , team meetings, partner meetings, phone calls, writing, filming, editing, and just plain ACTION TAKING… the launch week is upon us and things are happening.  And as prepared as one can be… things will always come up that you didn’t plan for.

Sometimes the things we think are problems actually turn out to be BLESSINGS!  You’ll have to watch this video to find out why…

You’ll also want to watch this video to find out what problem popped up for me (BTW, I will share more challenges in a video tomorrow)  and more importantly THE BEST way you can deal with ANY issues that come up during your next launch.

Have you ever had a product launch nightmare that you overcame or that stumped you?

Please share your insights with us in the comments.

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