Alright, maybe you won’t be leaping tall buildings or flying on your invisible jet after reading this post, but you will definitely be armed with a mindset that will help you to get the most out of your social media relationships.
From the outside looking in, social media power users can seem like they have it ALL going on. Great avatar picture, cool bio, influencer friends, tens or hundreds of thousands of followers, media appearances, brands courting them… They seem like the supreme level of social success. Some of them even seem clairvoyant, saying just the right thing at the exact moment in time you needed to hear it, almost like a real super hero.
Now, let’s get crazy and imagine for a moment… if you could develop your own super powers, dive into the computer screen and end up in the home or office of these power social media players, you might find that they are exactly as they seem on social media. On the other hand, you may find that they are not as attractive as their beautiful avatar photo. They really aren’t living in the lap of luxury that their bio portrays or their updates elude to. They aren’t the parent or friend that they have lead you to believe they are. They have a history of backstabbing and failed business deals. They are, in fact no more (and maybe a LOT less) successful or savvy than you are and actually, they are a total jerk.
So, how do you know if a social power player is truly the person that they lead you to believe? You won’t… unless you do the research.
Just as you teach your children to be careful of strangers, you need to follow your own advice online and be careful of people that you meet on social media. They may have a great looking website and lots of pictures with famous people, but this does not mean that they are honest, forthright, caring or ethical.
If you are looking to connect with influencers on social media so that you can grow your social network while maintaining your brand integrity and ethical standards, you have to develop your own super powers of scanning people for complimentary values to your own.
Build a system into your life and business where you screen for integrity. If a power social media superhero sends you a private message asking for a phone call, this is a great way to check in with your gut and spot the phonies. Do they share private information about themselves or others immediately? Do their stories not seem to add up? Do they speak poorly of others? Do they warn you to stay away from other social influencers or threaten you if you engage with the people they warned you about? Do they give you a chance to speak while listening to what you are saying? Are they looking to get something from you without offering something of equal value in return? Are they looking to genuinely build their network and add value to your life? Most importantly, how do you feel in your gut when the conversation is over?
Pay attention to all messages you receive because just like in high school, if this person is saying these things about someone else, they will be talking about you next.
Social media is about connecting and forming relationships with people from all over the world. It is a wonderful place to expand your network and shorten the distance between you and the people you need to know in order to meet certain opportunities. Just as it is important for you to have a business plan and a clear idea of what you want your life to look and feel like, it is important to surround yourself with people online and off who match your values and who are genuine. Be smart. Protect your reputation by associating your online profiles with the people who you know, like and trust. Pay attention to red flags, especially when they come from your intuition.
If you truly want to maximize your return on invested time using social media, make sure that the network you are building is worth your time.
Connect with people who you would like to spend time with offline. Then, make sure you do actually make the time to take those relationships to the next level and meet in person. A valuable social network is one that not only supports you in reaching your goals, but one that also supports the world in being a better place.