We all know that Google is the #1 search engine online, but did you know that YouTube is the 2nd place people go to when they are looking for information online? Yup, it’s true, YouTube is the #2 search engine right now. So, if you are looking to build a strong digital presence for your business or your career, you need to be making videos.
In the video above, I share some tips for making videos that will get shared on social networks, but again it brings us back to why you are making these videos in the first place. What is your message? Who is your audience? How will this message benefit your audience? Why would they want to share the information you are presenting with others? Why would they want to engage in a conversation with you about this information?
Now, the truth of the matter is that there is a tremendous amount of content being produced and shared daily on social networks, so no matter how great the information is that you are sharing, not every video you make – no matter how well done it is – will get a million views. In fact, many of the videos you make will be lucky to reach 100 views. This is why it is important to consistently create new content. The more good content you create, the greater the chance that one of your videos may get a ton of traffic, which will lead people back to your YouTube channel where they will find the gold mine you have left for them.
If you haven’t already created an editorial calendar, start by writing down 50 keywords that your target audience would use to find you, then develop 50 topics based on those keywords. Once you have your 50 topics, commit to shooting, editing and uploading one video every week, on the same day. If you want to streamline the process, plan to shoot 4-5 videos on a specific day each month (this is especially smart during the summer months when families tend to travel and you may not want to be worrying about producing a video). Keep the videos to less than 3 minutes. Shorter is better. Don’t worry about being fancy, just start creating and sharing and you will develop a style that suits you as you go along.
Bottom line: video is where it’s at and if you want to get noticed, you have to be creating videos. If you can make them social, by encouraging sharing and spreading the word in a non-broadcasting, totally engaging way on your own channels, the greater your chance of success. If you have any questions, thoughts or stories, please leave them in the comments section and have an awesome day!