Influence, Persuasion & Action Through Social Media (Panel video)

Social media truly has changed the way that small business and big business is done.  In this snippet of our panel discussion, we tackle mutiple perspectives on exactly how things have changed.  From the corporate perspective to the small business owner’s point of view, social media is making is easier to connect with your audience so you can build your platform and grow your audience.

In today’s business world, big and small business play together in the same sandbox.

In this video, listen as the fabulous Liz Dennery Sanders guides the panel discussion between Gail Becker of Edelman, Susan Fleishman of Warner Brothers, Lorrie Thomas of Web Marketing Therapy and me.  We had a lot of fun sharing our experiences and thoughts while giving some actionable social media and business growth take-aways to the members of Smarty People and Step Up Women’s Network at UCLA Anderson School of Management.

What are your thoughts about how business has changed with social media?  Are there advantages or disadvantages?  Please share your thoughts in the comments.  Thanks!

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  • http://twitter.com/geekbabe Jean Parks

    I’m seeing that slowly, more & more brands are understanding that engagement isn’t broadcasting & that if they want our business they need to speak to us, not just dump sales pitches to us.